JCP, Let’s Do Better by Girls

JCP, Let’s Do Better by Girls

In watching the Facebook chit-chat I think of as my virtual water cooler, I saw a post by my friend Liz of Mom 101 discussing her disgust at JCP (the artist formerly known as JCPenney, if you’re an oldster like me.) because of a shirt for little girls they produced which read,

“Too Pretty For Homework, so my Brother has to do it For me.”

Really??? Too pretty for Homework.

So my Brother. Has to do it for me.

The shirt has now been pulled off the site. But here’s a few more, manufactured for JCP by various suppliers like StarDoll or TotalGirl. There were two that tried to promote “Smart” or “Nerdy” messages, but I think that’s about as polarizing as shirts for seven yr olds about boys and narcissism. And shoes and shopping.

They have no MONEY!!! They’re SEVEN! And they can’t wear high heels, even if they have the cash.

Here’s a great post by Annie at PhD in Parenting on the same topic…

I usually have a sense of humor. It’s possible I’m being oversensitive. But these seem more sad and disappointing than funny to me. Are these just one more step on the padded bra for 8 year olds ladder, or harmless, amusing tees? You tell me.


I know there are ample messages to be found throughout little girl marketing that are equally asinine or worse. But as a mom, it steams me that, at back to school time, when we’re busting our humps trying to prep ALL our kids to be the best learners they can be, this is the messaging some companies deem apropos.

How bout “Too busy Changing the World For Dumb %^&&^”

Or “My Mom’s Too Smart to Groom Me for Stupidity”

Or “Low Expectations Breed Poor Results From Humanity”

Or even…I don’t know…just a color, leaving a clean, bright, fresh slate for a little girl to define who SHE wants to be.

What’s your take?

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Comments (7)

  1. Mom101 Wednesday - 31 / 08 / 2011 Reply
    I'm wondering how those chicks are nerdy. They look like prostitutes with ironic glasses.
    • RockandRollMama Thursday - 01 / 09 / 2011 Reply
      Word. And where is it written that little girl nerds need to be 34-22-34??? And I know no little girl who wants to label herself nerd- irony is so 4 years down the road. Gah.
  2. Real Life Sarah Thursday - 01 / 09 / 2011 Reply
    • RockandRollMama Thursday - 01 / 09 / 2011 Reply
      Thank yo, dahling.:) We moms of girls have to watch this world close-like.
  3. soonermama31 Thursday - 01 / 09 / 2011 Reply
    You hit the nail on the head. Thank you
    • RockandRollMama Thursday - 01 / 09 / 2011 Reply
      Thank you for stopping by, and I appreciate your feedback- sometimes it feels like tilting at windmills when I know there are so many issues in the world that require attention- but as the mom of a seven yr old girl, I feel like this windmill needs tilting. Nice to meet you.:)

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