Thoughts on Soccomm Panel

Time for a little Tuesday evening quarterbacking:
So earlier today I had the good fortune to speak on a panel at Jeff Pulver’s inaugural Social Communication Summit in New York. about being a mom in the digital social evolution. I was with Audrey McClelland, Beth Feldman, and Katja Presnal. They were amazing, and so much fun. But our time raced by so quickly, by the time I called the last hand in the air “You! In the blue shirt!” I was left thinking “Wait! But I forgot!” So here you go:

Digital Engagement by moms is a feminist act.

It says, “Hey, I’m still a person. Yes, I had a kid. But I also have thoughts, and feelings, and things to talk about besides my kid. And I can give myself the time to present them to the world.”
Of course, if you blog about your kid, that’s cool too. That says that you give yourself the time to reflect on this crazy motherhood ride and the ways that it’s affecting you.
And really, who doesn’t need a little Twitter break around naptime? Engaging in social media as a mom is a refusal to be marginalized.

The future of marketing to moms (or anyone, for that matter) is word of mouth.

We don’t pay attention to banner ads. We don’t watch commercials. We read print publications only in captive situations, like the doctor’s office or salon. So getting people to talk about your product is tantamount. The full range of social media tools are a great way to get that started, and creating unique offline experiences an even better one.

Facebook is the possible exception, because people’s guards are down when they’re cruising FB. Also, their ads can be so specifically demographically targeted that it has a much higher chance of being relevant to the reader. Benefit to advertiser: super cheap. And of course, taking advantage of Facebook Groups from a purely corporate engagement standpoint is a great idea for brands.

One issue that we didn’t touch on at all, but I wish we had had time to, is digital parenting. These digital natives that we’re raising need a lot more policing then they realize. It’s a parent’s responsibility to keep children safe, but when children outpace their parents so soon in technology, how is that achieved? How do we shelter them in this age of cyber bullies, predators, or even their own poor judgement of putting up Facebook pictures that will make it hard for them to get jobs?

If you ever get a chance to go to a Jeff Pulver event, go. He is an amazing connector and an incredibly kind human being at the same time. Jeff, thanks so much for the opportunity.


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